Making visible the invisible

A data experience experiment for the General Assembly of the United Nations

Making the invisible data about childhoods at risk visible.

During The General Assembly of the United Nations in September 2016, the Heads of State and Government from around the world discussed the role that data would play in measuring progress towards the future.

The Data, Research and Policy division from UNICEF and Domestic Data Streamers worked together to transform the lack of data about childhoods at risk into a tangible experience, shedding some light on the unsustainable situation of many children in the world and encouraging very influential decision-makers to take action against this reality.

To reach this target audience and make them aware of how important invisible data was, we created a time machine; an experience that would enable them to travel to their own childhood and connect with it.

The time machine was designed to bring meaning to the lack of data on these serious issues and make the decision-makers understand it, while explaining how important the access to information was for policy making. The installation was used by 246 high profile politicians from the United Nations and had an impact on the agenda of the UNGA of the following year when we saw the term “gaps of information” used several times.