Nike iD Challenge
A experience design project for Nike
Transforming sportswear design into challenges for the future.
For the AirMax day, Nike reached out to us to develop a new AirMax sneaker design within the style guidelines established by Tinker Hatfield (Responsible for the Nike Innovation Kitchen) using the Nike iD Website tools.
We created a digital space where people could get creative but personal, too. Somewhere for them to express their personal interests, style and personality by shaping the Nike shoe itself. In the end, the information given by the people became the designer of the shoe.