The Power of Dots

Explaining the 4th Platform to the world

Helping Telefónica to explain their new business model to the world.

For the Mobile World Congress 2017, Telefónica wanted to show their new approach to data with the 4th Platform; a platform that connected all their services together. We designed the storytelling behind the 4th Platform and explained it on a screen that fused the analog and digital world to bring people closer. By doing this, we turned something really complex into an easy and eye-catching experience.