A research project that questions the limits of predictive algorithms.
Spotify wanted to go beyond the limits of big data by not only understanding when people listen to what music, but also why. We partnered with them to create a project that collected behavioural data and showcased it in a new and personal way that helped Spotify understand the reason and motives behind algorithms.
Discovering the reasons behind the choices
We created an interactive installation that collected data about the musical behaviour of more than 3,000 people on the biggest music and technology festival in Europe, Sónar.