The Privilege of Choice
An experience created to feel and understand the injustice of inequality
One could say that inequality is a matter of effort, of “trying harder”...
However, inequality is actually a problem linked to luck, a matter of immovable circumstances out of control (like, for example, gender) that tie people to very unfair environments and allows no social mobility whatsoever.
NGO Oxfam Intermón releases a yearly report to shed some light on this urgent problem, and to help creating a world without poverty and an unfair distribution of opportunities, money and basic needs. We worked with them to create an online experience to make this data relatable and understandable; our aim was to establish a conversation with the audience that could turn cold facts into feelings that would make the users walk a mile in someone else’s shoes. A path that would be much more disadvantaged that their own luck.