A Voting System for the LAUS Awards

The Audience LAUS Award is given each year to the most voted nominee for the FAD Awards of Design in Spain. The voting is usually made using Twitter, where everyone can vote for their favourite nominee using a numerical code. The standards of participation are over 5,000 Tweets.

The LAUS Award organisation wanted to increase the participation to add more value to the award. Domestic Data Streamers together with ADG developed the Drip-by-Tweet installation: a kinetic mechanism that transforms real time tweets/votes into a liquid infographic to shift from digital irrelevance towards a meaningful data physicalization. 

A machine that makes visible the invisible

One of the most important things to work with was the term transparency. That’s why we decided to create a real time interaction where you could see the ongoing process of the vote.The machine had 341 test tubes, each of them connected to one of the nominees. As soon as someone voted by tweeting one of them, the machine sent a drop of liquid gold inside the specific test tube.

Towards a collective way of recognition

The whole system not only changed the process of voting but the award itself. Each of the test tubes was after the vote given to the nominees transforming this old idea of one Audience Award, but 371 different awards with their own proportion of audience votes. Drip-By-Tweet increased a vote process that used to have 5,000 tweets up to 23,000 tweets in one month. 371 awards were given to best design projects of design in Spain.

To shed light on opaque processes of any field

The Drip-By-Tweet installation is an open system that serves to bring light on opaque processes, such as voting systems, and re-thinks our relations with the digital world. This artifact can be sync with any kind of data interaction.