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Creative Decoding Tool
Measuring creativity for the first time
Elisava School of Design and Engineering
How can we measure things we cannot touch? How can we know how much love, tolerance, hatred is there in a society? How much knowledge is there in a person? We asked ourselves these questions when Design and Engineering School ELISAVA approached us to begin a project that would be focused in decoding, breaking down and, therefore, understanding a key feature on the knowledge they spread: creativity.
The main goal of the Creative Decoding Tool (CDT) was to provide a solid methodology of understanding the creative process of students and professionals related to the design practice. The project started as a collaboration between Elisava and DDS where the initial aim was to identify and study the main creative competences of designers. In a second phase, 10 core creative competencies were identified and with them, we created a survey-based behavioral test aiming to measure the presence and intensity of each competence in the design process of each respondent.
We tested the tool and it became a way to understand how creation and the creative minds worked in different ways.
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