Number Fascination

An exhibition to question what it means to count

Client:

National Museum of Estonia

Year:

2022

Our lives are full of numbers and metrics. The minutes you need to boil an egg, the temperature outside, the hours until the end of the workday, the hourly pay rate of your job, the recommended amount of salt in your daily diet, the number of likes on your latest social media post. Numbers help to make sense of what we think, feel and know. Everything can be measured, once we learn how to count.

 

This exhibition is part of Me-Mind, a Creative Europe project that aims to measure and visualise the effect of culture. Throughout the process, we’ve come up with great questions about what measuring and counting mean, their challenges and the effect they can have on people. We’re sharing these thoughts in the form of an exhibition.

Since the 16th century, Europeans have become increasingly obsessed with collecting data. The ability to describe the world quantitatively gave way to modern science and the hope that we could understand how things are.

 

When you count things, you probably feel achievement and success: the number of followers you have on social media, the clicks on your latest post, the number of steps you have taken this day. But to know what decisions you need to make, good metrics and a clear understanding of what is being measured are needed. If you can’t measure it, you can’t manage it. Or can you?

Would you click? - Scrollytelling Report

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Hello person from Oklahoma, welcome to the hidden data. We are glad to e-have you here!

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2 Hello person from Oklahoma, welcome to the hidden data. We are glad to e-have you here!

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3 Hello person from Oklahoma, welcome to the hidden data. We are glad to e-have you here!

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