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Sapiens: Understanding to Create
How to visualize the process of chef and creator Ferran Adrià
CosmoCaixa Barcelona Science Museum
Ferran Adrià is known to be one of the biggest creatives of the world of cooking; he changed how this discipline was looked up from the upside down. Since he started his career, he has pursued innovation to reach the Holy Grail of understanding; he has named this thorough process “Sapiens”, a way to understand reality through breaking it into very small units of comprehension. In fact, this was the motto: “understanding to create”, as in a methodology to detangle an entire process in order to learn about every step and, that way, create accordingly to build.
CosmoCaixa Barcelona, the biggest science museum of the city, asked us to help visualize this complex idea to make it accessible to the general public. We made the topics relatable splitting the exhibition in two parts: the first one explained Sapiens to the general public through data visualization and the second one entirely consisted in content created by the visitors themselves. This division created a space of dialogue with the visitors in which they could have their say about this particular way of looking at the world.
The City Lab