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The Time Keeper
Algorithms to fulfill meaningful moments
Is it possible to link a memory of a moment that hasn’t happened yet with a song you don’t know? It is. We did it. With Spotify and Sónar Festival.
The Timekeeper was a groundbreaking machine co-created with Sónar for the 2016 Sónar +D, in collaboration with Matt Ogle and Ajay Kalia, the data analysis team at Spotify.
This project challenged the boundaries of predictive algorithm choosing bespoke curated songs and forwarding them to a future special moment that hasn’t happened yet. It created unique occasions that were yet to come; the soundtrack of the future.
Based on the users’ Spotify musical preferences, The Timekeeper chose a song curated specifically for them and sent it to a future date of their choice. By gathering and analysing the users’ personal data, The Timekeeper blended the participant’s listening habits with their behavioural profile. The profile was then “metaphorically” inserted in a glass marble which was kept inside The Timekeeper until the chosen special moment arrived, in which the machine released the song marble in the machine and digitally sent it via email to its owner. Time and place finally united in a song.
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